Revolutionizing the way women do birth.


I’m Nichole Joy.

Wife. Mama of 3. Digital Doula.

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I take a two-pronged approach to this mission by helping pregnant women learn better, more supported ways to birth AND by training Doulas to take their important work online to reach more people.

I’m a c-section mama to my first, proud VBAC warrior to my second, and the crazy lady who accidentally had a baby on the bedroom floor with my third. (Yes, really.)

So, I know first-hand birth can be a wild, crazy, unexpected ride and I’m passionate about helping deliver women into that coveted (& also terrifying!) new role of MOM.



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